Crystal Mitchell

Role

Director of Systems & Franchise Support

About

Crystal provides strategic direction and leadership in the development and implementation of innovative solutions to enhance operational efficiency. Crystal oversees the planning, implementation, and maintenance of technology solutions, ensuring they align with organizational goals and contribute to overall business success. She collaborates with cross-functional teams to ensure seamless integration of systems across different departments, fostering a cohesive and streamlined operational environment. As a major part of her role, Crystal is also responsible for understanding the unique needs and challenges of our franchisees. Crystal’s leadership is vital to the development and implementation of customized system solutions to support their operations and ensure a consistent and positive experience across the franchise network as a whole.